Businesses advertise in many different ways. However, if you have a business that specializes in something that appeals to a select group of customers, general advertising may not work for you. Television, radio, and billboard advertisements highlight your products and services to anyone who sees the ad. Unfortunately, if your business has a limited target customer base these forms of advertising may be a waste of money, not only because they’re expensive, but they’re also ineffective. Businesses that appeal to a certain demographic shouldn’t waste money advertising to the general public. When they do, they often see little return on their investment. Instead, using mailing lists such as mailing lists by income, is a better way of reaching new customers.
Mailing lists allow you to target and advertise to a select group of individuals more likely to show interest in your company. Mailing List Connection specializes in these customized mailing lists to ensure your company reaches the customers it needs. We have a variety of options including mailing lists by state, city, or zip code as well as mailing lists by income, age, or purchasing habits.
These mailing lists are all born from our comprehensive data bank. This data bank houses the information for millions of consumers from coast to coast across the United States. The information acquired and compiled in our data bank is all done in accordance with state and federal laws. Not only do you get helpful information, but you can rest easy knowing you’re not acting outside of the law.
Some businesses have target customers that fall into a specific income range. These could be companies that sell luxury items, rent apartments, realtors, travel companies, and much more. Since these target customers generally fall within a specific income range, it’s beneficial for the company to focus advertising efforts on individuals that fall within that range. As much as someone may wish to own a Ferrari, for example, most of these luxury vehicles are purchased by individuals with an average household income of over $100,000 per year. A company selling luxury cars may not see much of a return on an advertisement campaign targeting people who only make $35,000 per year. The same is true in reverse as well. A low income apartment complex can target individuals that fall within the income requirements for their rentals.
Sometimes, using mailing lists by income isn’t enough to reach your target customer. Thankfully, you can add a number of additional filters to help create a target customer profile. This data is then applied to the data bank and you’re supplied with a list of look-a-like customers who meet the criteria. A low cost pediatric dental practice may choose to advertise to parents with a household income of less than $50,000 per year. On the other side of the scale, a travel company may advertise expensive luxury cruises to senior citizens with a household income of over $75,000 per year.
The income range, along with the additional filters depends entirely on your business’s needs. This puts you in control. No one knows your company like you do. When you’re behind the wheel you have a unique advantage. Instead of blindly advertising to anyone who could possibly see the advertisement, you can focus on those who are much more likely to do business with you.
Since you’re focusing on a specific set of target customers, the return you see on your advertising budget is greater than with other advertising methods. However, this isn’t the only benefit of using mailing lists by income. You also have the ability to create custom advertisements to appeal to your target customers. This is especially handy for companies who have a variety of customers and want to appeal to each group individually.
For example, if your business is a credit union that offers a variety of services, it’s likely you’ll appeal to a variety of customers. You can use mailing lists by income to advertise high-value CDs to customers that are likely to have more expendable income. On the other hand, you can also advertise your services to those who have less expendable income. For example, if your credit union offers low interest, no down payment loans to first time car or home buyers below a certain income threshold, you can create an advertisement for them.
There are a number of ways you can utilize these mailing lists to advertise to a whole new set of targeted customers. Mailing List Connection makes it easy. We have data experts standing by to help you create the best possible mailing list. We can walk you through our parameters and process so you completely understand how everything works.
A data bank is only as good as the data it contains. With Mailing List Connection you can rest easy knowing our data is compliant with all laws. We also add and update information frequently to ensure you always get the most relevant data. In fact, we have a 97 percent accuracy rate when it comes to our information. This means that you’re always getting the most relevant material possible.
We can also help you with the creation and distribution of your advertising materials. Our staff has several effective advertising templates to choose from. We also help you get the lowest postage rates available. Our goal is to help your business succeed because when you succeed, we succeed.
Getting started using mailing lists is easy. Just give us a call to speak with one of our data experts today and get started on the path to discovering more customers.