After a rough decade the motorcycle industry is starting to make a comeback. However, as many businesses are learning, the traditional demographics for motorcycle owners are shifting. This shift has directly resulted in difficulties reaching new customers for many companies. Thankfully, it’s still possible to reach these potential customers very easily using Harley Davidson owners mailing lists.
Despite the fact they’ve lost some ground in their percentage of motorcycle sales in comparison to the rest of the market, Harley Davidson is still a giant in the industry. As more and more people choose to purchase motorcycles, the customer base grows. Now, Mailing List Connection can help you reach those important customers.
Mailing lists are groups of names and contact information derived from a database. The lists themselves vary greatly depending on the needs of the company requesting them. Mailing List Connection has a very intricate and extensive database housing the information of millions of consumers across the country. We narrow this massive amount of information down to fit the needs of our clients.
For example, if your company is trying to reach all Harley Davidson owners across the country to advertise your nationwide aftermarket parts, then we can help. We’ll create Harley Davidson owners mailing lists based on the criteria you provide. If you’d rather drum up local business, we can narrow the group down based on your state, city, zip code, or neighborhood.
We can also add additional demographics. For example, if you run a shop that specializes in restoring classic Harley Davidson motorcycles, we can help you reach individuals owning motorcycles of a certain age. Once armed with a list of names and addresses, you can then send forth your advertising campaign.
This form of marketing is called targeted direct marketing. You’re targeting specific consumers and advertising to them directly. It’s a low cost, highly effective alternative to more traditional forms of advertising such as newspaper, television commercials, or radio.
Since you’re targeting a specific group of individuals, your rate of return is also much higher. So not only are you spending less on reaching this ultra-targeted group of future customers, but it’s far more likely that they’ll bring their business to your company.
In reality, everyone involved benefits from these mailing lists. Consumers benefit because they’re seeing advertisements for things they’re already interested in. You no longer waste money showing your ad to people who have zero interest in motorcycles. Instead, you have a list of known motorcycle owners who all need insurance, parts, accessories, mechanics, etc. It’s truly a win-win scenario.
Another benefit of working with a company like Mailing List Connection is the benefit of not having to build the mailing lists yourself. We handle all the hard work for you so we are able to provide you with highly accurate Harley Davidson owners mailing lists. From there, you take over and create the ideal campaign to reach your target customers. If you’re unsure of where to start, our data experts can guide you through the entire process. You’ll have an experienced data specialist to ensure you get started on the right track. We’ll even ensure you get the absolute best prices on postal rates for your campaign.
There are a variety of businesses that benefit from Harley Davidson owners mailing lists. Insurance companies, warranty companies, tire companies, accessory companies, aftermarket parts companies, apparel companies, and much more.
We also offer much more than just Harley Davidson owners mailing lists. In fact, we specialize in a large variety of automotive lists. We can help you reach the owners of any car, make, or model. It all happens with a list of parameters and a few pushes of a button. Just let us know what you need and we’ll help you out and get you on your way.
Once you have your list or lists it’s time to create your advertisement. Start by thinking about the goal of the advertisement. It may be to sell a specific product or service or you may wish to get people into your store. Some companies direct future customers to their websites. Others host events and use the advertisement as an invitation. Whatever your goal, there’s a strategy for you.
After you’ve created your advertisement, either on your own or with one of our many templates, it’s time to send it out. It will be delivered to your potential customers mail boxes by their mail carrier. They’ll then be able to review the advertisement at their leisure.
Some companies choose to include a discount code, QR code, or coupon on their advertisement. Doing so helps you entice the customers to take a chance on your business. It also allows you to track the effectiveness of the campaign. As the code or coupon is used you’ll have a fairly good idea of how many people are giving you their business based solely on the advertisement.
Mailing List Connection is your resource for automotive mailing lists. We operate in full compliance with all data laws on both the state and federal levels. We also update our information regularly to ensure you’re getting the most accurate data. Your business’s success is important to us. We feel that if you succeed, we succeed.
Our data experts are standing by to see how we can help you grow your business. Give us a call and let us know who your ideal customers are. We can create a mailing list just for you based on your target customer profile. We’re here to help you every step of the way. Don’t delay your journey on the path to success.