When you own a business and want to successfully market it, you need to be aware of all rules that pertain to marketing. In some cases, those rules may not originate in the United States, but can affect U.S. companies that do business in other countries. The GDPR is one of those regulations that impacts U.S. companies doing business with anyone in the European Union. In order follow the GDPR you need to understand what it is, how to be GDPR compliant, and the consequences if you fail to do so.
The GDPR is otherwise known as the European Union’s General Data Protection Regulation. It went into effect in May of 2018 and replaces the Data Protection Directive of 1995. The Data Directive was outdated and failed to address issues like how data is stored, collected, and transferred in the digital age.
The GDPR is one of the biggest data privacy acts to be enforced in the past 20 years. The goal is to protect the personal information of anyone in the European Union. That’s why U.S. companies are affected. If a U.S. company has customers in the European Union and collects personal data, it must comply with the GDPR.
The GDPR is all about protecting people’s personal information. If you keep that top of mind, you’ll succeed in being compliant with GDPR. Here are some tips:
Some companies may think violating the GDPR will only result in a slap on the wrist. Not true. There are serious consequences for those businesses that are not following GDPR.
If you violate the rules of the GDPR you can not only can you face hefty fines, but you also run the risk of portraying your business negatively. It’s all about trust. Once you violate a person’s trust, they won’t trust you to do business with you. Be honest about why you’re taking their information and stick to it.
Our mailing lists can help assure your business is GDPR compliant. Mailing List Connection can provide you with mailing lists to get your marketing going in the right direction…the legal one.
Mailing lists can also help you market your business to the right crowd. If your company sells hearing aids, you probably don’t want to waste your time sending out emails or direct mail advertisements to the college age crowd.
When you use a mailing list, companies like Mailing List Connection, use specific demographics to create your target audience. This increases your success rate and assures you are getting the best return on your investment. You can also be sure that any data collected adheres to GDPR regulations.
Are you ready to get the most out of your marketing efforts? If so, let Mailing List Connection work for you!