How to Find Exotic Car Owners for Direct Marketing

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How to Find Exotic Car Owners for Direct Marketing

Finding people who own exotic cars isn’t an easy task unless you’re watching every car on the road and writing down license plates. Sometimes you may have a perception of the types of people who may own exotic cars and then find out you were totally wrong. It’s partially because they might not always fit the profile you have in your mind.

At Mailing List Connection we know this to be true and is why we have an extensive database that can help you connect with potential customers via direct mailings, email, and telemarketing.

Why Direct Marketing?

The questions here should really be, why not direct marketing? Direct marketing is the best route when looking to find exotic car owners. If you’re going to spend money advertising you shouldn’t cast a wide net hoping to catch a couple of fish if you’re lucky. You should use a smaller net and fish where you know you’re going to hit the jackpot. That’s just what direct marketing does. Forget about random e-mail blasts, billboards, or advertisements. Instead, focus on a group that is already interested in your product.

Mailing List Connection has an extensive database that you can utilize. The numbers don’t lie. We have:

  • Names and addresses of vehicle owners in nearly 77 million households across the United States
  • Email addresses of nearly 90 million vehicle owners
  • Nearly 30 million phone numbers with nearly 7 million not on the do-not-call list

Dealerships, companies that sell automobile contracts as well insurance companies all use our information to target clients. Join them as you look to connect with exotic car owners.

Who owns exotic cars?

While not all exotic car owners fit into the same category, there are some generalizations that are fairly accurate. Knowing these traits can further help you in your direct marketing quest. Some common characteristics of exotic car owners include:

  • Educated
  • Successful
  • Own their own home
  • In their 40’s with a family

Keeping these things in mind while remembering there are exceptions to every rule will help you as you look to target exotic car owners.

Connecting with Exotic Car Owners

As you’ve been able to tell, not all exotic car owners are created equal. That’s what makes Mailing List Connection even more important. Our database allows you to find a group of target customers and make that important connection. Here are some tips:

  • Show Don’t Tell. Since many of us are visual people, it’s best to show exotic car owners rather than tell them. Show them an image of a car that’s bound to grab their attention. Once you have their attention, you can work on the details of what you’re trying to sell.
  • Keep it Simple. If you are using text, keep it simple and catchy. No one wants to read an essay on why they should be interested in what you’re trying to sell. Keeping it catchy and short will help make you memorable and that’s just what you want.
  • Use Your Imagination. Not everything is black and white. Brainstorm ideas to connect with your audience. Think out of the box. You may be surprised with what you come up with!

Use Mailing List Connection for Direct Marketing

We are your connection to future customers. Use our services to help you connect with exotic car owners who have an interest in your business. Our team of experts will help you decide which advertising avenue is best for you or if you should take a multi-faceted approach. We offer a premier USA vehicle owner database that is unmatched by our competitors. See what other companies have already discovered in the world of direct marketing.

Call Mailing List Connection today at (469) 549-4000 to get started today!

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