The demographics for nearly every type of vehicle owner are changing. Even Corvette owners are no exception. This change is occurring because car companies are trying new marketing techniques to expand their reach. As each generation ages they bring their ideals and preferences with them. What may have appealed to the 50 to 60 year old crowd a few decades ago, doesn’t necessarily appeal to the 50 to 60 year old crowd today. That’s okay. This shift is actually quite exciting as younger people achieve their dreams of owning their ideal cars. The only problem that remains is how companies find and market to these new customers. Thankfully, we’ve got you covered with our automotive mailing lists. If your company specializes in Corvettes, then our Corvette Owners Mailing Lists will help your company.
Mailing List Connection is your lifeline to future customers. We help you identify and reach out to Corvette owners, young and old. This incredible opportunity allows your company to advertise to the individuals who need your products and services most.
Generally speaking, Corvette owners historically were older with the largest age group falling between the age of 61 and 63. Next came those aged 49 to 60 with Corvette owners in their twenties and thirties making up an incredibly low 3 percent of customers. While most Corvette purchases are still over the age of 55, we are seeing greater numbers of younger consumers purchasing this beautiful vehicle.
The change in demographic started with the unveiling of the 2014 C7 Corvette Stingray. Corvette wanted to increase sales to younger generations and they hit their mark right on the nose. Now, individuals under the age of 54 make up an astonishing 45 percent of sales. The revolutionary design of the C7 Corvette drove some older owners away but attracted younger buyers in droves.
Another noteworthy statistic is the fact that around 40 percent of Corvette owners buy their vehicle with cash. These are individuals who are well off and have the means to purchase the beautiful car outright. Most of these owners live in California, Florida, New York, and Texas. Surprisingly, Florida has the highest percentage of ownership per capita. Other states where the Corvette reigns supreme are Kentucky, Tennessee, Michigan, and South Carolina.
Now that Corvette has seen an increase in interest from younger generations it’s likely the shift will continue. This is also due in part to the aging older generations. As the baby boomer generation retires it’s expected they will downsize their possessions, including vehicles. Over the next several years analysts estimate that older Corvettes will be either passed down to their children or sold.
With the large shift in Corvette owner demographic it has grown increasingly difficult to advertise to these individuals. Thankfully, Mailing List Connection has you covered. Our Corvette owners mailing lists are the easiest and most effective way to reach these future customers.
Everything begins with our extensive automotive database. Our database provides the names, email addresses, physical addresses, and telephone numbers for thousands upon thousands of future customers. In fact, our automotive database contains over 210 million names and mailing addresses -across the United States of America. We also house an impressive list of email addresses clocking in at over 70 million. We even have over 12 million combined land and cell phone numbers that aren’t on the DNC database. To top it all off, we update our database each and every week. This means you’re getting the most current and relevant information available.
Our Corvette owners mailing lists allow you to really focus on connecting with your target customer. You’re able to select and market to a specific group of individuals and customize an advertising campaign just for them. This helps your advertising dollar go further while improving your return on investment. It’s a simple and effective way to advertise.
Everyone wins with targeted direct marketing. Not only are companies reaching customers who are more likely to have an increase in their business, but customers are learning about companies that can enrich their lives.
Clearly, any company who manufactures or sells products designed especially for Corvettes will benefit from our Corvette owners mailing lists. However, the benefits don’t stop there. Mechanics, service shops, and autobody shops that specialize in luxury vehicles like Corvettes can also benefit from this type of marketing. This is also true for automobile insurance companies, manufacturers and distributors of high-end tires and wheels, and much more.
One of the best things about the ability to reach out to your customers directly is the flexibility with your advertisements. With an exact customer profile in mind, you’re able to customize ads that appeal directly to them. You no longer have to worry about creating an advertisement that appeals to as many people as possible. Now, you know who you’re reaching and you know what they like.
For example, if you’re trying to appeal to the younger Corvette owners, it may be a good idea to feature the model that appealed to them originally. The C7 Corvette Stingray catches the attention of the younger demographic like it never has before. However, it may not be a good idea to use an image of this model if you’re trying to appeal to the older Corvette owners. We already know that many of them felt alienated by the new model. For this reason, it’s probably a good idea to choose an image of an older model or one with a more traditional body style. Once you have your future customer’s attention your ad copy and promotional offer will do the rest.
Mailing List Connection is a reputable and respectable mailing list company. Our information and processes comply with all state and federal laws. Our database is updated and scrubbed regularly to ensure you always have the most current information. No two mailing lists are ever identical because they’re based on the parameters you provide. With us, you get the most reliable and accurate information available.