When you’re trying to market to classic car owners, finding them is half the battle. While you could search the internet for classic car clubs or groups, that takes time that can be better utilized in the marketing atmosphere. Instead, having a database of individuals who own classic cars in your hands is much more beneficial. At Mailing List Connection, we have that database available to you as well as the contact information to reach car owners. Before you can market to these potential customers you need to know a little bit about them.
While there are certainly exceptions to every rule, you will find some common traits among classic car owners. They already have one thing in common…the fact that they love classic cars. But, here’s a look at some other things that many classic car owners also share:
Another thing to note is the fact that many baby boomers are handing their classic cars down to family members as they get older. Also, most classic cars owners have American made cars versus European models. This is an important factor to consider when creating your marketing campaign.
Many businesses that specialize in car parts and maintenance can know that classic car owners will eventually be looking for their services down the road. For these businesses, having a database of car owners they can target is key because the work of finding the owners is already done.
The needs of classic car owners differ from those of the average car owner. Take a look at some common issues classic car owners face and how your business may be able to help.
Knowing the needs of classic car owners can help you tailor your marketing strategy. Mailing List Connection has nearly 185 million car owner addresses as well as the email addresses of nearly 90 million car owners. Use our database to filter through to find classic car owners and target them directly. It’s more efficient to do this then to send out fliers or emails to random car owners, hoping that a few of them are classic car owners that need your services.
Once you have a select group of potential customers, it’s time to get their attention. Showing them images of classic cars is one sure way. You know they’ll be interested and from there you can give information on the services you provide.
If you are in a business that caters to classic car owners you should already know what excites them. Use this to your advantage when developing a marketing strategy. The time you don’t need to spend finding classic car owners can be spent creating mailings and emails that can get you more business.
At Mailing List Connection, we know your time is valuable and that is why we keep our databases updated with information on car owners to better serve you. Finding classic car owners and marketing to them is easier when you use Mailing List Connection.