1. Understanding This Privacy Policy
Thanks for visiting Datamasters’ Privacy Policy! Datamasters (also referred to as “Datamasters” “us”, or “we”) operates the datamasters.org, mailinglistconnection.com, and apartmentlists.net, website (also referred to below as the “Site” or “Website”), hereinafter referred to collectively as the “Service(s)”. We take your privacy and information very seriously. To that end, we have this privacy policy to advise you of our rules on handling the information we receive through offering the Services. By accessing and using the Services of this Site, you also agree to our Privacy Policy and Terms of Service. If you do not agree to abide by these policies, please immediately exit the Site and stop using the Services.
If you are a California, Oregon, or Vermont resident, Datamasters does not collect, share, or sell any of your personal information and – as such – is not subject to the omnibus privacy laws of these states (CCPA, CPRA, OCPA, and VDPA).
2. How This Policy Applies to You.
This Privacy Policy is effective as of the effective date noted above, and will remain in effect until we change it. We reserve the right to change this privacy policy at any time, and will post changes to this policy on our Site. You should check this policy periodically as its terms may change from time to time. If you continue to use the Services, that means you acknowledge and agree to the modified policy.
This Privacy Policy will disclose our practices regarding the collection, use, and sale of personal information. Due to the nature of the services we provide, we are a data broker in Texas, and may process the information of consumers in other states. We will not use or share your personal or general information with anyone except as described in this Privacy Policy. Please note that in addition to the practices described herein we will release personal or general information without your consent for security purposes, when required by law, or to prevent imminent harm to any person or entity. We fully cooperate with court orders and law enforcement agencies. Release of information for security purposes shall be at our sole discretion, but done in good faith to maintain the security of this website and in accordance with this Privacy Policy and our Terms of Service.
The terms used in this Privacy Policy have the same meanings as in our Terms of Service, unless otherwise defined in this Privacy Policy.
3.What You Will Find Here
This Privacy Policy discloses the privacy practices for our Services. This Privacy Policy applies solely to information collected by this website, except where stated otherwise. It will notify you, among other things, of the following:
- Types of information we collect;
- How it is used;
- Details related to our service providers;
- Information about how we use cookies;
- How information is secured;
- Our data retention policies;
- What happens when you click a link to another site;
- Texas Data Broker disclosures;
- How we ensure the privacy of children;
- Information for foreign users;
- How to make requests under privacy law;
- How our website handles Opt Out Signals/Do Not Track requests from browsers;
- How policy changes will be communicated; and
- Some further information on how to contact us.
4. What Personal Information is Collected by Datamasters and How it Is Used
To clearly explain how and why your personal information is collected and used, Datamasters has created the two following lists of collected personal information found below.
The first list, titled “Information Datamasters Collects and Uses” consists of personal information collected directly by Datamasters. Datamasters does not sell or disclose any of the following Personal Information to any third party. For a list of the personal information Datamasters does sell to or share with third parties, please see the second list titled “Personal Information Datamasters Buys and Sells.”
Both lists will explain the categories of personal information processed by Datamasters, the purpose for collection, the categories of service providers processing the information on Datamasters’ behalf, and in the second list, the categories of personal information which are bought, sold or shared.
5. Personal Information Datamasters Collects and Uses
This section describes the Personal Information we use internally, such as to operate our Services, to improve our Services and to send you information about our company or our products or services, or promotional material from some of our partners, or to contact you when necessary. We only have access to/collect information that you voluntarily give us via visiting the website, email, chatting, contact forms or other direct contact from you. We do not sell or rent this information to anyone.
We provide some of our services through contractual arrangements with affiliates, services providers, and partners (collectively, “service providers”). Our service providers may use your personal information to operate our sites and to deliver their services as discussed below in the “Our Service Providers” section. In that case, our service providers will generally be the ones collecting that information from you. Finally, it is possible your information will be shared or sold as part of a business asset transfer. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Datamasters, or substantially all of its assets, were to be acquired, user information would be one of the assets that is transferred.
Identifiers
What We Collect: When a customer interacts with our website or reaches out to us, we can collect personal information from them: first and/or last names, email address, phone numbers, and IP addresses. We may also collect other incidental personal information if it is shared with us by a customer via email, phone, or our chat widget.
What We Do With It: Datamasters uses this information for internal business purposes, to communicate with customers and to provide customer service.
Payment / Financial Information
What We Collect: When a customer purchases a product or service from us, we collect the full name, physical address, the last 4 digits of a card used for payment, and/or wire information.
What We Do With It: Datamasters use this information from our customers to complete transactions with our customers and for our internal accounting.
Internet or other similar network activity
What We Collect: When a customer interacts with our website, we can collect personal information from them: IP addresses. We also collect the following via Google Analytics: online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
What We Do With It: Datamasters uses this information to more effectively engage with our customers and prospective customers via our analytics service providers like Google Analytics and Highlevel . We also use this information for fraud prevention and security purposes.
Equipment information
What We Collect: When a customer interacts with our website, we can collect personal information from them: IP addresses. We also collect the following via Google Analytics: internet protocol addresses and device identifiers
What We Do With It: Datamasters uses this information to more effectively engage with our customers and prospective customers via our analytics service providers like Google Analytics and Highlevel. We also use this information for fraud prevention and security purposes.
6. Personal Information Datamasters Buys and Sells
This section describes the information we buy from our data providers and sell to our customers as part of our data products. While not sold for or limited to any particular use, most sales are for the purpose of mailing marketing materials to consumers in various interest groups.
Identifiers
What We Buy: Datamasters purchases the following personal information from its vendors: name, physical address, telephone, social media identifiers and email.
What We Do With It: Datamasters sells or shares this information as part of our data products which are sold to our customers for marketing purposes, primarily for direct mail marketing.
Personal Information Categories
What We Buy: Datamasters purchases the following personal information from its vendors, which is associated with one or more of the identifiers above: education, employment, general income range, general net worth range, credit rating and other credit/debt related information, language, and bilingual status. Personal information categories are often associated with commercial information below.
What We Do With It: Datamasters sells or shares this information as part of our data products which are sold to our customers for marketing purposes, primarily for direct mail marketing.
Commercial Information
What We Buy: Datamasters purchases the following personal information from its vendors, which is associated with one or more of the identifiers above: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies such as interest expressed in certain products or services.
Other personal information categories are often associated with commercial information, like general financial information. Examples of commercial and financial information commonly sold include: vehicle information (such as type and year), boat ownership, RV ownership, real property information, and income. Real property information includes real property ownership, value, purchase date, year built, square feel, real property features (e.g. pools), mortgage amount, lender, loan and rate type, LTV, and interest rate.
What We Do With It: Datamasters sells or shares this information as part of our data products which are sold to our customers for marketing purposes, primarily for direct mail marketing.
Protected/Sensitive Information
What We Buy: Datamasters purchases the following personal information from its vendors, which is associated with one or more of the identifiers above: age, ethnicity, religion, national origin, race, marital status, veteran or military status, medical (ailment types if any), and pregnancy (pre-natal and post-natal).
What We Do With It: Datamasters sells or shares this information as part of our data products which are sold to our customers for marketing purposes, primarily for direct mail marketing.
7. Datamasters Cookies Policy
We receive and store certain types of information whenever you interact with us. Datamasters and its authorized agents automatically receive and record certain “traffic data” on their server logs from your browser including your IP address, our cookies, device information and the page you requested. Datamasters uses this traffic data to help diagnose problems with its servers, analyze trends and administer the website.
Cookies are small files that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. Datamasters cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.
The “help” portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We recommend that you leave the cookies activated because cookies allow you to use some of Datamasters’ Site features.
8. Your Rights and Choices
There are many U.S. states which offer their residents specific rights regarding their personal information under state-specific privacy laws. The states with state-specific privacy laws, applicable to Datamasters, include: Colorado (CO), Iowa (IA), Indiana (IN), Maryland (MD), Minnesota (MN), and New Jersey (NJ). Datamasters also voluntarily complies with the Texas Data Privacy And Security Act, despite being a small business as defined by the Small Business Administration. The rights offered under these state-specific laws include the right to make a number of different types of requests of Datamasters. Please see below to see a summary of these rights and how to exercise them.
Requests to Know
A request that a business disclose personal information that it has collected about the consumer. Keep in mind that Datamasters regularly deletes personal information as part of its data retention policies, as such Datamasters may have no data related to you in its possession.
Requests to Delete
A request that a business delete personal information about the consumer.
Requests to Correct
A request that a business correct inaccurate personal information that it maintains about you.
Where Datamasters believes you will not be negatively impacted by the deletion of the data you wish corrected, we will simply delete the inaccurate data in response to Requests to Correct.
Requests to Opt-Out
A request that a business not sell the consumer’s personal information to third parties.
Requests to Know – How They Work
How
You may submit a Request to Know through our Request for Access Form or by calling us with a request at 469-882-2000. A Request to Know covers personal information about you that Datamasters in Datamasters’ possession, including : (1) Specific pieces of personal information that a business has collected about the consumer; (2) Categories of personal information it has collected about the consumer; (3) Categories of sources from which the personal information is collected; (4) Categories of personal information that the business sold or disclosed for a business purpose about the consumer; (5) Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and (6) The business or commercial purpose for collecting or selling personal information.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. You may only make a verifiable consumer request for access twice within a 12-month period. We will confirm your request and inform you of any information required to verify the request.
Requests to Delete – How They Work
How
You may submit a Request to Delete through our Request for Deletion Form or by calling us with a request at 469-882-2000. We will confirm your request and inform you of any information required to verify the request.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
Requests to Correct – How They Work
How
You may submit a Request to Correct through our Request to Correct Form or by calling us with a request at 469-882-2000. We will confirm your request and inform you of any information required to verify the request. Where Datamasters believes you will not be negatively impacted by the deletion of the data you wish corrected, we will simply delete the inaccurate data in response to Requests to Correct.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
Requests to Opt-Out (Do Not Sell Information) – How They Work
How
You may submit a Request to Opt-Out through our Do Not Sell My Personal Information link or calling us with a request at 469-882-2000. We will comply with your request and, where necessary, inform you of any information required to verify the request. If Datamasters, however, has a good-faith, reasonable, and documented belief that a request to opt-out is fraudulent (see above for more details on situations which may lead Datamasters to suspect fraud), Datamasters may deny the request. In instances of denial for suspected fraud, Datamasters shall inform the requestor that it will not comply with the request and shall provide an explanation why it believes the request is fraudulent.
When
For most requests, we endeavor to respond to a verifiable consumer opt-out request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. For New Jersey residents, as required by New Jersey law, we endeavor to complete a verifiable consumer opt-out request within 15 days of its receipt
Additional Request Details
Third Parties
Requests from an authorized agent must include proof of a signed consumer authorization subject to verification from the consumer.
Denial of Requests
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We may need additional information to verify your identity (e.g., a driver’s license or passport). We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. In addition, we reserve the right to deny your request for any basis provided for under state or federal law.
Disclaimer
We will process your request to disclose information regarding information collected and/or shared pursuant to applicable privacy law as to the name submitted by you. Please note that our search will be limited to the name provided, if there are other variations of this name (e.g., spelling, initials, suffix) they must be specified, otherwise they will not necessarily be captured in the search.
Non-Discrimination
You have the right to not be discriminated against or receive discriminatory treatment for exercising your rights under applicable privacy law. We will not discriminate against you for exercising any of your rights under applicable privacy law.
Appealing Denied Requests
There are many state privacy laws that provide you with the right to appeal denials of requests made pursuant to applicable privacy law as outlined by this privacy policy. The following section outlines how these appeals are made and describes the options you have if your request is denied. Please note you should not make an appeal before you have made a request pursuant to your rights and that request has been denied.
Datamasters responds to requests via email and will inform you if your request is subject to a final denial. At this point, you may respond to this email to request an appeal of this denial. In this email requesting an appeal, please provide the basis on which you wish to appeal your denial. Datamasters will respond to all appeals within 45 days of receiving an email containing your appeal.
9. Fraudulent Requests
Datamasters takes consumer requests seriously, and endeavors to protect your privacy and comply with your requests. However, if Datamasters has a good-faith, reasonable, and documented belief that a consumer request is fraudulent, Datamasters may deny such a request. This basis for denial applies to all consumer requests and may be subject to the limitations and requirements of applicable state privacy laws with which Datamasters will always comply.
Examples of fraudulent requests include, but are not limited to:
- Impersonating another person. If you make a request, you must do so in your own name, or as an authorized agent of another person. If you are an authorized agent of another person, you must disclose that fact and provide proof of the consumer’s authorization. Impersonating another person not only violates our Terms of Use, it also is fraud.
- Obscuring your identity as a consumer making a request. Knowing who is making a request about their information is foundational to the process of completing those requests. It also is against our for users to disguise the identity or origin of any message sent to Datamasters.
Examples of this include forging headers, using a virtual private network (VPN) to obscure your IP address, or otherwise obscuring or anonymizing your email or IP address. Datamasters is happy to comply with your request, but it is essential that we know you are a real person and that you are who you claim to be.
Using automated means to send multiple unverified requests or requests without proof of authorization.
Datamasters will work with third party authorized agents to process bulk consumer requests. Using automated means to submit multiple or bulk unverified requests, or requests without any proof of authorization, to Datamasters is against our Terms of Use, puts a disproportionate load on our systems, and interferes with our processing of legitimate consumer requests.
10. Texas Data Broker Disclosure
Datamasters is considered a data broker under the Texas Data Broker Act.
11. Our Service Providers
We may employ or otherwise contract with companies and individuals due to the following reasons:
- To facilitate our Service;
- To provide the Service on our behalf;
- To perform Service-related services;
- For marketing; or
- To assist us in analyzing how our Service is used.
We want to inform the users of our Services that these service providers may have access to your information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose. We will encourage our service providers to adopt and post privacy policies. However, the use of your personal information by our service providers is governed by the privacy policies of those service providers and is not subject to our direct control.
We make use of Google Analytics which will sometimes store your IP address. If you wish to opt out of Google Analytics tracking, Google offers a free browser plugin to that effect: https://tools.google.com/dlpage/gaoptout.
12. Foreign Users
Datamasters’ Site is hosted in the United States and is governed by United States law. The Site is not intended for use by Users outside the United States. If you are using the website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. The data protection and other laws of the United States might not be as comprehensive or protective of certain rights as those in your country. Under United States law, your information may be subject to access requests from governments, courts, or law enforcement in the United States. By using the website, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy and processed in those facilities.
13. Contacting You, Contacting Us
Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy. Any newsletter or other mass email communications will comply with all applicable legal requirements, including those of CAN-SPAM.
If you do not wish to receive information and promotional material from us or from some of our partners, you may contact us to opt out via our .
14. Security and Data Retention
We value your trust in providing us your personal information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. However, by using this site, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us through this site and that any personal information, general information, or other data or information received from you through the site is provided to us at your own risk, which you expressly assume.
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. It is Datamasters’ policy to delete personal information sold as part of services provided by Datamasters, and in Datamasters’ possession, within 30 days after the services are completed.
15. Links to Other Sites
Our Service may contain links to other sites. If you click on such a link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the privacy policy(s) of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any external sites or services.
This includes links from partners that may use our logos as part of a co-branding agreement. The sites those links can take you to once again have their own separate privacy policy and although we seek to protect the integrity of our site, we are not liable for the content and activities of those sites. Your visits and access to such websites is at your own risk. Please note that those other sites may send their own cookies to users, collect data, or solicit personal information.
16.Children’s Privacy
This Website is only available to users 18 and over. If you are under the age of 18, please do not provide personally identifiable information of any kind whatsoever. Datamasters does not knowingly collect the personal information of individuals under 18 years of age. In the case we discover that a child under 18 has provided us with personal information, we immediately delete this from our general-purpose Datamasters servers. If you are a parent or guardian and you are aware that your child has provided us with personal information or is using our website without your supervision or consent, please contact us so that we can take the necessary actions.
17. Opt-Out Signals
This Website can receive and respect opt-out signals compliant with the Global Privacy Control standard. You can learn more about Global Privacy Control, and the compatible browsers and applications here: https://globalprivacycontrol.org/.
18. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page, or as otherwise required by applicable laws and regulations. These changes are effective immediately, after they are posted on this page.
19. No Third-Party Rights
This Privacy Policy does not create rights enforceable by third parties.
20. Contact Us
If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us via our contact page .

