Advertising is king in today’s market. With more choices than ever, word of mouth can only get a business so far. New businesses are constantly popping up and many of them have expanded reach thanks to the internet. The upside to all of this is that once a customer finds a company they love, they tend to stick with it. This is especially true for companies marketing to motorcycle owners.
Motorcycle owners are loyal to the brand of their choice. Very rarely will you see someone who loves everything Harley Davidson cross over to a different brand of motorcycle. Their loyalty is one of the things that makes motorcycle owners so special. Unfortunately, it also means that traditional advertisement methods are often ineffective for this group of consumers. They may see your ads on billboards, television, or hear them on the radio, but if they aren’t already interested in what you have to offer, your advertising money is wasted.
Thankfully there’s a quick, easy, and affordable way to effectively reach motorcycle owners through targeted direct marketing. This method involves advertising to only those who are already interested in what your company offers. That means nearly every person you reach is significantly more likely to purchase from your company. Because all of these individuals are already interested in motorcycle products and services, you’ll see a better rate of return. Overall, you’ll have reduced marketing costs after shedding the more expensive and ineffective methods. You’ll also see better customer growth and product sales or service orders.
Targeted direct marketing utilizes mailing lists to put you in contact with the customers that matter most. It’s affordable, efficient, and it’s the clear choice when it comes to maximizing your advertising budget. We make marketing to motorcycle owners easy.
To start using targeted direct marketing you must first have a list of the names and addresses of motorcycle owners. These types of lists are found through data companies such as us here at Mailing List Connection. We hold the information of over six million motorcycle owners in our databank. We can organize the information depending on what your business needs. The end result is an orderly list of motorcycle owners names and addresses which you can use for your advertising needs.
If the simple act of being a motorcycle owner isn’t enough to match your target customer profile, don’t worry. We can narrow down those six million names and addresses even further. Remember, we want to help you find the customers who are the most likely to have interest in what you offer. Mailing List Connection offers several options for marketing to motorcycle owners as well as additional search parameters that allow us to really focus in on your future customers.
You can select those located within a specific area such as state, city, zip code, or more. We can also narrow the group down to individuals owning specific makes or models of motorcycles. You have the ability to select which type of motorcycle owner you target (on-road or off-road and much more). The possibilities are endless and based entirely on what your company needs. Further filters include age, net worth, if they have children, homeowners versus renters, and so much more. We really do make it easy for you to find the customers you need.
The more specific your targeted list, the better you can advertise. It’s not uncommon for companies to request multiple mailing lists from us. This is especially true for companies offering a wide range of services and products. Multiple lists allow them to appeal to different subgroups more effectively. For example, a mechanic may work on motorcycles but also other automobiles and all-terrain vehicles. Marketing to motorcycle owners only covers one aspect of the potential client base for the mechanic, but an important one. However, we can also help create mailing lists that target the mechanic’s other potential customers too. The mechanic can then develop an advertisement that appeals to each group individually.
Even if motorcycle owners are your sole customers, you may still benefit from the multiple list method. Many motorcycle owners have different needs and wants. Someone who prefers on-road motorcycles may not be interested in parts for off-road motorcycles. If your company offers a variety of products and services for a number of different kinds of motorcycles then it may be beneficial to use multiple lists. This way you can create custom advertisements to market to these different subgroups more effectively.
Both the customer and the business benefit when targeted advertisements are sent out. Customers see the products and services they need and want while the companies benefit from an expanding customer group. Spending a little extra time to come up with a great plan will help improve your return.
Six million motorcycle owners across the nation may seem like a lot, and it is. But you may be wondering how we compiled such a massive database. Mailing List Connection gathers all of their data in full compliance with federal and state laws.
The information itself comes from a variety of reliable sources. These sources include motorcycle purchasing and selling information, manufacturing companies, warranty cards, service and repair information, as well as surveys. What you see here is just a fraction of our sources. If you’d like to know more, our data professionals are standing by to answer any questions you might have.
In addition to procuring high-quality, relevant data, we also make sure we update our database regularly. An outdated mailing list is nobody’s friend. We spend extra time and energy into ensuring our information is current so you can get the best results possible.
When shopping for a data company like Mailing List Connection it’s important to be through with your research. There are some companies out there selling old, outdated data. They don’t care about your business the way that we do. They’re just looking to make a quick buck and don’t cultivate their databank into something usable. Make sure you know who you’re doing business with before you spend your hard earned advertising budget with them.
If you have any questions at all about our process or our data sources, please give us a call. Our data professionals are here to answer any and all questions you may have about targeted advertising. We can even help you with advertisement templates as well as printing and shipping discounts. We’re invested in helping our clients succeed and want to help you with your marketing to motorcycle owners.